Website Rebuild Brief

What

Twelve pages, four in the menu, and one story on all of them

Every page says the same thing: we collect unwanted IT equipment, destroy the data on it, and put the hardware back into use. Anything that cannot be said inside that sentence comes off the site.

The four in the menu

What we do. The whole service in one page, replacing three that overlap today
Credentials. Every certification, licence and insurance, each explained in a plain sentence
Impact. Reuse, donations, the charity work
About us. Who we are, with case studies and news beneath it

Plus two buttons on every page: Book a collection, and Your CO2 figure.

The pages that convert

Home. Reordered so our certifications are visible before anyone scrolls
Book a collection. A real form. Six fields
Contact. For people with a question rather than a booking. We do not currently have one
FAQ. The eight questions people never email to ask
Your CO2 figure. The calculator, out of hiding

Proof

Case studies. Three new ones, none naming a client
Sample documentation. A redacted Waste Transfer Note, Asset Inventory Sheet and Certificate of Data Destruction, downloadable

So a sceptical IT manager can inspect the actual paperwork rather than take our word for it.

Four landing pages

MSPs and IT firms
Education
Public sector and science
Healthcare

Not in the menu. These are what Ryan sends after a conversation, and where search traffic lands.

What goes

Cyber security
IT consultancy
Upgrades and repairs
Sales and brokering
The old Services page

All redirected so nothing breaks. The one genuinely useful part, what your old kit is worth, survives inside What we do.

What stays the same

The logo
The colours
The photography

A returning customer should recognise it instantly. What changes is the layout, the spacing and the order things appear in, which is where the professional feel actually comes from.

Why

Three reasons, and the first one is the whole argument

1. It is our largest source of new business, and until this week its main button did not work

A third of every new customer we won in 2026 came through the website. It gets around 46 unique visitors a month.

Until this week the "Book a collection" button, in the header of all seventeen pages, linked to our own homepage rather than to a form. Anyone who had decided to book was sent straight back to where they started. That is now fixed. It was the single largest leak on the site and it took minutes.

We were converting at a rate that would be good on ten times the traffic, while sending every decided visitor back to the homepage.

One caution on that figure: it comes from source data covering 15 of our 54 customers. It is the best evidence we have and it points clearly, but it is a partial sample.

2. The site describes two different companies

Read end to end, we appear as an IT disposal specialist on some pages and a general IT services firm on others. Our Terms and Conditions state that we provide "IT support, cybersecurity services, consultancy, cloud solutions". Five live pages sell services we have decided not to offer.

Someone arriving from a referral expecting a disposal specialist does not think we look impressive. They think they have the wrong company.

3. We cannot name clients, and that turns out to be an opening

I had ten UK competitors' sites analysed. Every one with strong customer proof gets it by naming clients and showing their logos. Every one that will not name clients has visibly thinner proof as a result. One competitor calls itself the most accredited disposal firm in the UK and has no case studies or testimonials anywhere.

Nobody has proved you can replace named-client proof with the four things we can do: a genuinely useful free tool, detailed case studies with real numbers and no names, certifications explained rather than displayed as badges, and our actual paperwork published for inspection.

That combination is open ground, and it happens to be the only route our confidentiality rule allows anyway.

And why these four sectors

They came from the collections log rather than from assumption. An earlier draft recommended solicitors, accountants and insolvency practitioners. The log shows zero, one and zero. Meanwhile seven MSPs and nine schools are already customers, and one MSP has come back four times.

MSPs lead because retiring our IT services pages makes us safe for them to refer to. Until now we competed with them.

How

Built privately on a copy of the site, published once

Our current site runs on the classic Wix Editor, which serves phones a fixed-width layout and offers no real design control. Wix Studio fixes both. It cannot be converted, but Wix can create a Studio version of our existing site that shares the same dashboard, so our business data and apps carry across. The design is what gets rebuilt, which is the point.

That version is invisible to the public until we choose to publish it, so it doubles as a staging site at no extra cost.

Stage	What happens	Effort
0	Fix the live errors on the current site. The broken button first, because it cannot wait for a rebuild	1 to 2 days
1	The CO2 calculator made findable for its 1 October launch. It is already built and live, just unreachable from the menu	1 to 2 days
2	The design system and page skeleton, built on the private copy	4 to 6 days
3	The six pages that convert	8 to 12 days
4	Proof: case studies, sample documentation, testimonials	6 to 8 days
5	The four landing pages	4 to 6 days
6	Redirects, search settings, go live	2 to 3 days

Stages 0 and 1 happen on the current site because they are worth money now. Everything else happens where nobody can see it.

Who does what

All of it is copy, layout and design. No agency, no freelancer, no developer, no paid search. I have Wix access and make the changes directly. Claude drafts the copy and the page designs, and I approve everything before it goes near the live site.

The one thing that costs money is our Wix plan, which has to move to a Wix Studio plan. It is an upgrade rather than a transfer, we get credit for the unused time on the current one, and our domain moves across automatically. I will bring you the actual figure from our account rather than an estimate. It is the only new spend in the plan.

The one step that cannot be undone

Wix is explicit: once the new version is published, the old site can never be republished. No rollback, no switching back.

That is why every stage has a review gate and why nothing publishes until the whole site is signed off. The approval process is the protection, because afterwards there is none.

What we are checking before we commit

Three questions are with Wix now. Whether our nine blog posts transfer, since three of them are effectively case studies and among the best content we own. Whether the Members Area and Pricing Plans apps are supported. And whether our existing custom code carries over.

What it is timed around

1 October. CO2 calculator launch
14 October. GB Expo Reading, where the calculator QR code goes on the stand
No fixed launch date for the rebuild. It publishes when it is right, not to a deadline, because publishing cannot be undone